Tuesday, April 17, 2018

Guardian Launches derma365 Sensitive Skin Solution for Dry and Sensitive Skin


Guardian, the largest pharmacy, health and beauty retail chain in Malaysia will introduce the new derma365 Sensitive Skin Solution which will be available exclusively at Guardian.



With changing weather patterns and environmental pollution on the rise, more people are reporting sensitive skin. The 2012 International Journal Of Cosmetic Science states that 90% of Asian women have sensitive skin, and experts believe that up to 50% of the global population have some form of sensitive skin. In light of these facts, the time is right for a more affordable sensitive skin solution.



Enter the new derma365 sensitive skin solution that is developed by Baxter Laboratories and made in Australia. The solution comprises of a Gentle Cleanser and a Gentle Lotion that together cleanses and moisturizers without stripping even delicate skin, making it suitable for those with dry or sensitive skin. It combines natural ingredients such as soothing colloidal oats with cutting edge, scientifically proven moisturizes such as trimethylglycine for a solution that is both gentle and effective, that can soothe, moisturize and protect the skin’s barrier. 

(From Left to Right) Antoinette Lasjunies, Head of Personal Care, Own Brand, Health & Beauty, Dairy Farm Group, Michelle Yeap, Product Manager, Group Health & Private Label, Guardian Malaysia, Shirley New, Senior Marketing Manager Guardian Malaysia, Mr. Alfonso Roderos, Own Brand Director, The Dairy Farm Company with the derma365 Gentle Cleanser and Gentle Lotion.

derma365 relies on the combined power of nature and science with Sensium 2, our multi- benefit complex that helps to soothe and protect sensitive and dry skin. derma365 Gentle Cleanser and Gentle Lotion for all skin types combine organic Colloidal Oatmeal and Trimethylglycine that helps to promote skin’s protection barrier and protects from harsh external environment. 

Trimethylglycine helps to control water balance in skin and helps to protect from dehydration for soft and smooth skin. Colloidal Oatmeal has been used for centuries as a soothing agent to prevent from dehydration. Its high concentration of starches and hydrocolloid β-D-glucan form an occlusive water-binding barrier that holds moisture in the skin. It also acts as a buffer system, helping to restore the normal pH of the skin.


For best results, users are advised to take lukewarm baths or showers using derma365 Gentle Cleanser, followed by the application of derma365 Gentle Lotion to the still-damp skin to moisturise skin.
Michelle Yeap, Product Manager, Group Health & Private Label, Guardian Malaysia and Antoinette Lasjunies, Head of Personal Care, Own Brand, Health & Beauty, Dairy Farm Group with all the media repersentatives at the derma365 launch.

Media representatives comparing derma365  Gentle Cleanser's neutral 6.0 pH value with other local cleansers.

Mr. Alfonso Roderos, Own Brand Director, The Dairy Farm Company said: “With more people experiencing skin sensitivity, we wanted to create affordable products that can both soothe and protect the skin from harsh external environments. derma365 wants to empower people to enjoy healthier skin by offering differentiated and innovative products formulated by Baxter laboratories.”

Ms Antoinette Lasjunies, Head of Personal Care, Own Brand, Health & Beauty, Dairy Farm Group explained that the combination of nature and science in the derma365 line offers a gentler cleansing and moisturizing option compared to the harsh soap and water cleansing followed by heavy, potentially pore-clogging moisturisers. “All derma365
products are formulated to be gentle to the skin and the formulation are free from soap, colourant, fragrance, MIT, parabens, lanolin, animal derived ingredients, mineral oil, SLS and SLES.” 
 


 At the event, there's Lab Report paper that media and bloggers are able to try on spot of the pH paper test strips to see the results of it. Some of the activities are using the pH strips were each tested on the derma365 Gentle Cleanser, Bar Soap (unknown brand), Liquid Soap (unknown brand). I have tried the products of derma365 at home and I find them suitable for me as sometimes I am having dry and sensitive skin on face or body.



Product Information
derma365 Gentle Cleanser
This gentle, pH-balanced and hypoallergenic formula, clinically tested and dermatologically proven, is specially dedicated for everyday cleansing and moisturisation. It is suitable for all skin types, including sensitive and dry skin, on both the face and body. It mildly cleanses and soothes dry skin and helps to promote the skin’s protection barrier from external environment. The formulation is free from soap, colourant, fragrance, MIT and parabens, also non-comedogenic that will not clog pores.

Priced at RM48.90 for 500ml the derma365 Gentle Cleanser is available exclusively at Guardian. 


derma365 Gentle Lotion
This pH-balanced and hypoallergenic formula, clinically tested and dermatologically proven, is specially dedicated for everyday moisturisation. It is suitable for all skin types, including sensitive and dry skin, on both the face and body. It moisturises the skin and helps prevent dehydration for a soft and smooth skin. It soothes dry skin and helps to promote the skin’s protection barrier from external environment. The lotion is easy to spread, absorbed quickly and has a non-greasy feel. The formulation is free from soap, colourant, fragrance, MIT and parabens, also non-comedogenic that will not clog pores. 


Priced at RM34.90 for 200ml the derma365 Gentle Lotion is available exclusively at Guardian.






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