Saturday, August 25, 2018

Rico Rinaldi x Starbucks Collection



Starbucks announced its first collaboration with Malaysian designer Rico Rinaldi to offer a curated collection of exclusive merchandise to celebrate Merdeka. Designed exclusively for Starbucks Malaysia and available only for a limited time, the 2018 Rico Rinaldi x Starbucks® Designer Collection will be offered at Starbucks stores throughout Malaysia.


The merchandise draws inspiration from three endangered animals representing the elements of nature – Forest, Sea and Air in the form of a Harimau (Tiger), a Penyu (Turtle) and a Kenyalang (Hornbill). Bold colors that are reminiscent of Malaysia’s heritage, flag and the diverse flora and fauna help round out the designs.

“Designing this collection, I was inspired by Malaysia’s rich nature. I am thankful for Starbucks for this unique opportunity to commemorate our 61st National Day, and I hope my fans and Starbucks customers alike will enjoy the collection,” says Rico Rinaldi, a well-known fashion designer in Malaysia for his nature-inspired collections and colorful floral prints.


As design enthusiasts, Starbucks has a history of innovative partnerships with fashion’s elite. Over the years, Starbucks has collaborated with Anna Sui, Vivienne Tam, Paul & Joe to bring designer products to customers in stores. However, the Rico Rinaldi + Starbucks® collection is the first Malaysian collaboration and is exclusive to Malaysia. Through this exclusive designer collection, Starbucks hopes to bring the unique cultural experiences of Malaysia to its customers.


“We are excited to be introducing this collection, the first Starbucks partnership with a Malaysian designer to inspire and delight our customers as they express their love for Malaysia,” said Sydney Quays, Chief Executive Officer of Berjaya Food Berhad and Managing Director of Starbucks Malaysia and Brunei. “The designs that Rico shared with us celebrates a very important part of Malaysia, and we are thrilled to be able to share that message through our merchandise for Merdeka this year.
The Rico Rinaldi + Starbucks® collection includes the following pieces:
* Rico Rinaldi + Starbucks® Double Walled Mug (12 fl oz) – A ceramic mug with painted ceramic lid and gold detailing on the rim.
* Rico Rinaldi + Starbucks® Thermos Tumbler (20 fl oz) – Thermos stainless steel tumbler with spill proof lid.


Exclusive to Malaysia, the Rico Rinaldi + Starbucks® collection includes a set of Double Walled Mugs and Thermos Tumblers in three different designs. The Double Walled Mugs are priced at RM150 each, while the Thermos Tumblers are priced at RM168 each.

For those looking to own all-three designs of the Double Walled Mugs, can purchase them in a bundle price of RM450 or RM480 for all-three designs of the Thermos Tumblers.


This collection will be available from 31 August 2018 onwards at all Starbucks stores across Malaysia, while stocks last.

For more information, please visit the Starbucks Malaysia’s website at www.starbucks.com.my.

About Berjaya Starbucks Coffee Company Sdn Bhd
Berjaya Starbucks Coffee Company Sdn Bhd is wholly owned by Berjaya Group Berhad and a licensee of Starbucks Coffee International. The company operates Starbucks retail locations throughout Malaysia and is committed to offering the world’s finest coffee while enriching Malaysians’ lives one cup at a time. Starbucks Malaysia is also proudly recognized as the ‘Best Premium Roasted Coffee’ and ‘Best Specialty Coffee Chain’ at the Asia Halal Brand Awards (AHBA) 2017. In 2014, Starbucks Malaysia has been awarded with the HR Best Practices Gold Award in the Malaysia Human Resources Award 2014 - organized by the Malaysia Institute of Human Resources Management (MIHRM). Starbucks Malaysia has been named as Malaysia’s best employer at the Aon Hewitt Best Employers- Malaysia 2015 Awards, receiving the title - ‘Best of the Best’. Aon Hewitt Best Employers Award is deemed to be one of the most prestigious awards in recognizing companies with high employee engagement, compelling employer brand, effective leadership and high performance culture. In 2017, Starbucks Malaysia was recognized in the Restaurant and Fast Food category at the Putra Brand Awards. For more information, please visit the official site at www.starbucks.com.my or check out our Facebook page at http://www.facebook.com/StarbucksMalaysia/ and through the Starbucks Newsroom.


About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.


About Rico Rinaldi
Rico Rinaldi is an award-winning fashion designer who was nominated for Best Bridal Gown in 1st International Bridal Awards 2017 by Elle Spose. The renowned bridal gown designer was crowned Best Lifestyle Designer 2008 by Limkokwing University of Creative Technology. On top of that, Rico Rinaldi was named the top three for the ASIA Young Designers to Watch in 2010 by Tongue in Chic Annual Styles Award.

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